As Creative Director, Yordan led a comprehensive initiative to establish MOSAIC’s brand vision and marketing creative strategy. This encompassed crafting the brand identity, developing the website, and designing social media and print marketing assets. In collaboration with a team of creatives, he conducted in-depth brainstorming and discovery sessions, engaging department heads and key stakeholders to align on the brand’s core attributes and market positioning. The resulting brand strategy positioned MOSAIC as an industry leader, with a custom-tailored WordPress site that seamlessly aligns with the brand’s identity, efficient social media campaigns to boost engagement, and targeted print materials to support sales. The integrated campaign has generated hundreds of leads and significantly bolstered MOSAIC’s market presence and sales efforts.
