Illustration of AI and people working together on a business website with charts and interface elements.

What artificial intelligence is changing about business websites

As artificial intelligence reshapes how information is surfaced, business websites are being interpreted in new ways. This piece looks at what’s quietly shifting and why clarity and structure matter more than ever.

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Illustration showing one business succeeding with a unique strategy while others attempt to copy it, highlighting the contrast between original thinking and imitation through reports, charts, and directional arrows.

Why copying competitors rarely works

When competitors seem to have it figured out, copying their approach can feel logical. But is it actually the right move? This article dives into what often gets missed when imitation becomes the starting point.

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Illustration exploring website pricing, showing people comparing low and high website costs using calculators, invoices, charts, and balance scales to represent the tradeoffs between budget, value, and outcomes.

What Does a Small Business Website Cost?

Website pricing for small businesses can feel all over the place. This article breaks down realistic cost ranges, what actually drives the price of a website, and how to decide what level of investment makes sense for your business.

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Illustration comparing branding and marketing for small businesses, with one side showing brand elements like a logo, color palette, and identity tools, and the other showing marketing tools like ads, targets, charts, and social media icons.

Branding Vs. Marketing

Branding and marketing are often confused or treated as the same thing. This piece explains the difference, why getting the order right matters, and how a little brand clarity can make your marketing efforts far more effective.

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