Yordan Silvera led Capital One Cafés’ multi-channel creative direction, crafting a cohesive brand experience across social, digital, and in-store platforms to deliver memorable customer engagement.

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Capital One Cafe Marketing

For over two years, Yordan Silvera was the creative force behind Capital One Cafés, where he demonstrated his expertise in multi-channel creative direction. Leading a skilled team, he managed diverse projects that spanned social media ads, grand opening campaigns, and in-depth brand messaging. His work included designing effective signage, wayfinding systems, and impactful out-of-home advertising, along with engaging digital content. Under his leadership, the cafés’ brand identity became more cohesive and memorable, delivering a consistent customer experience across both physical and digital platforms.