Yordan Silvera led the interactive team in close collaboration with the brand team to design the ELLE Building website, delivering a premium digital experience that reflects the sophistication and elegance of the brand. The ELLE Building, developed by Bozzuto in Washington, DC, boasts captivating design, exquisitely appointed amenities, and a dynamic offering primed for countless experiences. This project required not only a deep understanding of the building’s brand identity but also strategic UX/UI decisions to ensure that every design element aligned with its vision of luxury and modernity.
Throughout the process, Yordan played a key leadership role, guiding the team through discovery sessions to align on brand goals and translating these insights into wireframes and interactive prototypes. His focus on user experience ensured the website was not only visually stunning but also highly functional, with intuitive navigation and seamless interaction. Yordan's influence fostered a collaborative environment between design, development, and stakeholders, resulting in a pragmatic digital product tailored to meet business objectives.
The final design integrates high-quality imagery, a refined layout, and minimalist elements to embody the ELLE Building’s premium ethos. This project exemplifies Yordan’s ability to unite brand identity and UX/UI design, balancing aesthetics with functionality to create a user-friendly digital experience that resonates with target audiences and strengthens the brand’s online presence.
