NABTU Website Strategy

NABTU Website Strategy



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The Approach:
Yordan and his team at MOSAIC worked closely with NABTU to develop the building trades new Brand, accompanied by a new website design approach featuring improved customer journey maps. A sophisticated lead generation campaign was developed, which included digital ads, lead generation webpages, interactive digital components to educate website visitors about apprenticeship programs. Postcards and an email nurture campaign were put in place to increase engagement. Every month, we made strategic changes to improve our performance.

Results:
NABTU has a robust and sophisticated brand identity system to reflect its strategic direction and diverse constituency. They now have the tools and resources to enhance their consumers and serve their members more effectively.

The NABTU branding and marketing strategy is cohesive across all marketing channels. These different channels work synergistically for NABTU’s continued growth and success. They have seen an increase in brand awareness, sign-ups, and search rankings, both organic and paid. They are also experiencing buy-in from their councils across the country to align their operations with the refreshed brand identity system.

Within two years, we tripled the number of apprenticeship leads month-over-month for NABTU, and we hope the progress continues to improve for the years to come.


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