"Design is a solution to a problem. Art is a question to a problem." –John Maeda
Born in Havana, Yordan Silvera is a multidisciplinary creative professional, who is constantly experimenting with methods and strategies of visual communication. Silvera attended the Cuban National Academy of the Art, San Alejandro, where he majored in painting. After moving to the United States, Silvera was awarded a full scholarship at the Corcoran College of Art+Design where he majored in Graphic Design.
Silvera’s areas of expertise range from Branding, Web UX, and UI, to editorial design, illustration, and concept art. This allows him to effectively work and collaborate with both creative and marketing teams as well work independently. Silvera strives on visually synchronizing all pieces of a campaign such as brand, website, emails, flyers, and print collateral. His methods of visual consistency and user engagement have supported many results-based marketing strategies.
Here are some projects Yordan has worked on with diverse clients. Each of them features a different design problem which required unique solutions regarding both visual strategy and technical implementation.